NORWEGIAN DESTINATION DEVELOPMENT & MANAGEMENT AS

In our pilot project, Destination Hadeland, we develop group tours as so-called pre/post or extensions/additional tours to already existing tours that other major tour operators have to and in Norway. These operators offer tours along the Norwegian coast, in the fjords, or in Northern Norway. By adding 2–3 days with us, they can offer their guests "The ultimate Norway Experience" by showcasing everything Hadeland/Innlandet has to offer. Hadeland is a hidden gem located only 40 minutes from OSL/Gardermoen and 60 minutes from Oslo. All tours are based on interests/segments within the categories of history, art, culture, crafts, local food, outdoor life, and astrotourism. All participants get the opportunity to use the Sustainable Travel Assistant app, which gives visitors the chance to make more sustainable choices during the trip. A dashboard shows handprint vs. footprint – not only on the environment, but also local ripple effects. Gamification and the opportunity to earn points increase motivation. In the background, we extract data that is used further for product development and insight into our own product.