Rottefella: Norwegian-designed and manufactured ski bindings, Made in Norway

Rottefella is the world’s leading manufacturer and developer of bindings for cross-country, backcountry and telemark skiing – proudly rooted in Norway since 1927.

The company blends tradition with innovation to create products that inspire people to get outdoors – whether to enjoy nature, train hard, or compete at the highest level.

With nearly 100 years of experience and expertise, Rottefella continues to develop cutting-edge solutions that deliver greater skiing enjoyment and improved performance. All products are manufactured in Lier, Norway – earning the company the official Made in Norway mark of origin.

All Rottefella products are made in Norway – a point of pride for the company. This not only enhances brand credibility among consumers both at home and abroad, but also supports greater flexibility and reliability in delivery for customers.

“We wanted to be part of the Made in Norway initiative because it gives us a strong platform to showcase our Norwegian identity and manufacturing heritage. The label stands for quality, sustainability and trust – values that are deeply embedded in our business. Being part of this collective strengthens our credibility, both nationally and internationally,” says Myklebostad.

Rottefella notes that its key markets include Norway, Sweden, Finland, North America, and the DACH region — where many are still surprised to learn that all products are made in Norway.

The company’s customer base ranges from passionate cross-country skiers in Norway to elite athletes and outdoor enthusiasts across the globe. This presents a unique opportunity to strengthen brand loyalty and highlight the value of Norwegian craftsmanship.

“The Made in Norway label can help to reinforce our position in the premium segment, where origin and quality are essential. At the same time, it gives us a competitive edge in a market increasingly driven by demand for sustainable, locally produced goods. We see this as an opportunity to build both customer loyalty and long-term brand value,” says Myklebostad.

Rottefella plans to feature the Made in Norway label on packaging, product tags, and across all marketing channels — including websites and social media. The label will play a central role in brand building, reinforcing the company’s position as a premium supplier rooted in Norwegian nature and innovation.

Rottefella also aims to incorporate the label in collaboration with international partners, using it to highlight Norwegian origin and craftsmanship as the brand enters new markets.